The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable HBO part of the name and kept the generic and worthless Max part.

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its ...

When HBO first launched in 1972, the cable channel was called Home Box Office. Then, after adopting “HBO” a few years later, the brand has expanded more than just a simple cab

The 1970s crime series “Duster” has been canceled at HBO Max after just one season, Variety has confirmed. The news comes less than a week after the show aired the Season 1 finale, with “Duster” having originally premiered on the streamer in May.