I’m always saying that if a gap in the market is obvious to one OEM, it’s obvious to all of them. Generally, if a manufacturer comes out with a segment-busting new model that sells like gangbusters, their rivals usually sit up and take notice.

Ford promised their announcement of a new “universal” EV platform, along with a low-cost light pickup truck, would be another “Model T” moment in automaking history. Ford didn’t show us the truck, just teased various attributes,

The American automaker announced a $5 billion investment into its EV plants, a new electric vehicle platform and an affordable electric truck arriving in 2027.