The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros.

HBO Max launched long before Warner Bros. merged with Discovery Inc. in April 2022. After the merger, Warner and Discovery ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Warner Bros. Discovery shareholders just rejected CEO David Zaslav's pay package. Wall Street thinks a split-up of the ...

We’re not quite there yet, but it sure feels imminent.

It’s a David Zaslav wishy-washy special ... the parent company today announced that Max would be transforming back into HBO Max this summer. Somehow not included in the generic press statement ...

How many meetings?' Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back HBO, the brand that represents the ...

He decided to rebrand HBO as HBO Max and then he decided to drop the one thing about HBO Max that people actually cared about — the “HBO” — and call the WarnerDiscovery service simply Max. As I ...

The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer's name to create the breezily-named Max streamer, Warner Bros.